Techflow | Digital Signage 101
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Digital Signage 101

All you need to know about Digital Signage

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What is Digital Signage ?

Digital Signage is the use of screens or kiosks to display dynamic content. The content, as well as the display device itself can be customized at will to match you expectations.

This new way of reaching your audience is all about remotely controlling a network of displays and adapting their content in real time in order to achieve your communication goals.

We are confident that our top of the line Digital Signs will help your message stand out from your competitors and attract your audience’s attention.

Who uses Digital Signage ?

Digital Signs are used by all kinds of companies and businesses around the world. The possible uses of these modern communication devices are countless, as long as you keep the ideas and the messages flowing.

 

Here are some examples to help you visualize how you can put our kiosks to good use :

  • Most of the service providers we daily rely on happen to use Digital Signage. From banks to public transports, they made their communication highly interactive and relevant for the sake of their customers.

 

  • Restaurants and luxury industry often see in Digital Signage a new way to emphasize on the quality of their products or services, displaying stunning visual compositions such as slideshows or even short movies/advertisements.

 

  • Hotels can bring interactivity and reliability to a new level using Digital Signage to display the vacant rooms and relative prices in real time.

 

As you can see, the possibilities are limited only by your creativity and will fill the communication needs of any kind of business.

Banks

Corporations

Restaurants

Transports

Luxury Industry

Travel industry

Hotels

Retail

Your company ?

What are the benefits ?

Now that you know what Digital Signage is and what kind of business can make use of it, let’s see how acquiring such a device can benefit your company.

There are, indeed, many points on which digital signs outclass more traditional communication supports :

 

  • This might not be the first thing that comes to your mind when you think about Digital Signage, but it actually is less expansive than its print counterpart on the long term.

 

  • The most obvious benefit of our devices is their design and luxury looks. This will highlight your message and make it more visible to your audience. Also, it will emphasize on your brand’s quality image and reliability.

 

  • Digital Signage happens to be one of the most flexible forms of advertisement. You can manage all the content you want to display directly from your computer thanks to a dedicated software. Once you want to make it live, all you have to do is send it to your sign’s built-in computer via wireless connection.

What do I need to get started ?

The first and most important thing you need to get started with Digital Signage is a message. Message of which our kiosks will only be the receptacle, highlighting it and bringing it to your audience.

Materially speaking, here is what you will need :

 

  • The main item is obviously the kiosk itself, a high definition screen embedded in a carefully designed case.
    You can choose from our Standard Units or contact us to design your own customized one.

 

  • The next thing you need is a built-in computer with a preloaded software that helps you manage and display your content. We will be more than happy to advise you on that matter.

 

  • Last but not least, you will have to think about the preparations that the setup of your brand new digital sign will involve. You might have to make some changes to your premises, but no worries, our experts will accompany you through the whole process.

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